TNS warns mobile ‘showrooming’ a curse and an opportunity
The TNS Mobile Life report 2013 has taken an in depth look into the relationship between online and offline shopping, particularly in relation to the process of offline research followed by online...
View ArticleMoss Bros: Showrooming is an opportunity for retailers
Speaking at a roundtable event last week, Moss Bros CMO Neil Sansom said he believed that the trend for 'show rooming', or people researching for deals on their phones when in a store, would become...
View ArticleRising to the omni-channel retail challenge
It’s no secret that the past few years have been difficult for the UK retail sector. Lower prices online together with the economic downturn have claimed many high street victims. However, the most...
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